Friday, July 17, 2015

Bold. Brilliant. Beautiful: The Illusion of Strength

Since Grey’s Anatomy killed off Derek, I’ve been thinking a lot about strength. More specifically the illusion of strength. (I’m sad that Derek is gone, but I’m also very excited for the Fall. I’m still going to watch Grey’s Anatomy, because I know Meredith will bloom and I want to see her soar.)
 

Rolls of Garland

 

Yes Meredith is a made up character. Yes she’s flawed and does really stupid things. But in her I see myself. She’s the closest female character on television I can identify with. And everyone needs that. Especially those who everyone looks up to for their strength.
 

Saturday, July 04, 2015

Happy Fourth of July: Tips for Photographing Fireworks

Happy Fourth of July! May your celebrations be happy and safe. If you're heading out to watch fireworks tonight, here are some tips on how to capture the spectacular displays.
 

Star Sugar Cookie and Cookies with Red and White Sprinkles

 

Will you be watching fireworks this holiday?
 

Monday, June 22, 2015

How to Get Started Telling Your Story

Humans are wired for story. And according to Lisa Cron, author of Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence (*affiliate link), "[w]e think in story, which allows us to envision the future." In other words, our stories signal to others how we will act.
 

Schedule a weekly writing date. What will you write today?

 

What is a story? Leo Widrich defines a story thus: "[a] story, if broken down into the simplest form, is a connection of cause and effect." Telling a story is the most powerful way to active our brains.
 

In today's world where every device is connected and potentially sending information about us 24/7 (depending on what settings you may have inadvertently set or not realized were set by default when a new feature was added), it's more important than ever to actively curate your story.
 

What's holding you back from telling your story?
 

Wednesday, June 17, 2015

Pageviews: A Vain Person's Measure of Worth

I hate doing things that waste my time. I also get annoyed when Pageviews are bandied about. A 2013 study by Incapsula revealed that 61% of web traffic is from bots. Is your target reader a bot? Mine's certainly not!
 

Reviews can be fun. Add fresh flowers, your favorite candle, and some chocolate. Then sit back and reflect.

 

Don't get me wrong. I too obsessed over my site's Pageviews. When I reached 500 posts on this site, I shared my growth in terms of visitors and pageviews, knowing full well that I'd gamed the numbers, especially for 2012. Sure I posted consistently. I posted a lot. But was it quality--making a difference to anyone? Did it allow you to get to know me? No and no.
 

A quick pause. When I'm talking about "gaming the numbers" I'm not talking about buying clicks or traffic. I'm talking about writing and posting content that attracted traffic, for example Tuesday Shoesday, Thursday Purseday (once a meme, but no longer), Font Friday, and so on. These were strong hashtags and many women were searching for them. My target reader then loved design and had impeccable taste in clothing, accenting her wardrobe with statement purses and shoes.
 

In 2013, I jettisoned this content as I rebranded and focused on what made me happy and made my life full--appreciating what I had and not constantly chasing after wants--those things I didn't have and wouldn't make me happy if I did get. I believed in what I was doing, but how would I know it was valuable to others? If I wasn't focused on pageviews, would I be able to move from writing as a hobby to a full-time job?
 

How do you measure the value of what you do?
 

Monday, June 01, 2015

From the CEO's Desk: Making Time for Reflection and Celebration

Creatives and solo entrepreneurs are incredibly privileged. We're able to define our work days, set meaningful goals, and do work that matters. We've left rigid schedules where we were required to be at a desk during specific hours. We've eliminated the bureaucracy of performance reviews and TPS reports (anyone else an Office Space fan?). But if we're not careful, we can go to far.
 

Keep your desk clutter to a minimum.

 

Without SMART goals and regular reflection on those goals, we can run the risk of being busy for the sake of being busy. Remember that cliche, work smarter not harder? If we're not looking at what's on our plates and asking ourselves if it's taking us towards what we want out of life, we run the risk of waking up one day with regrets.
 

What aspects of corporate life have you incorporated in your business?
 
Related Posts Plugin for Blogger
Pin It button on image hover