Friday, October 12, 2012

Moments: Regaining Focus in Blogging Your Way Workshop

Focus. At work. In life. Here on the blog. Five letters: simple to say or to write. Doesn't take up much space on the page. Yet, hard to put into practice. Enter Blogging Your Way Workshop.
Steps for Achieving the Good Life
It's easy to get caught up in the every day hustle and bustle. The flow of events unfolding just picks us up and moves us along. We get complacent; we drift. Sometimes, we drift so far we no longer recognize where we are.
I have many passions. Like most, I don't have unlimited time to pursue all of them. I can tread water, hopping from hobby to hobby, or I can focus and really hone a skill. This month, I'm trying focus.
The doors to Blogging Your Way Workshop opened on Monday, with Holly Becker kicking off the workshop talking about how to write blog posts that reach your audience. Her first two tips? Identify priorities and focus.
For the past six months, I've been struggling with how to clearly articulate the focus of my blog. I know, Marketing is my job, I should be able to whip up a personal mission statement and a creative brief with the snap of my fingers. When you're too close to a topic, it's not that simple.
My blog, The Road to the Good Life, is about living an unscripted life, specifically abandoning the expectations of others to be true to yourself and to live an authentic life.
Like anyone, I have good days and bad days. Sometimes I love my life, and other times not so much. That's why the blog's title includes "The road to." This weekend I'll be editing the About page and reworking my "blurb." In the meantime, I'll leave you with my steps for achieving the good life.
The good life is an unscripted, authentic life.

Steps for Achieving The Good Life

  • Be yourself.
  • Step out in style.
  • Celebrate life's little victories.
  • Hold tightly on to what matters.

While these steps give me a lot of range in what I can talk about here on the blog, they also help me focus. If a post can't be related some way to one of these steps -- no matter how well-written -- it falls on the cutting room floor. October is the month for focus!
How do you keep focused?
Ciao Bella!
Credits: All layouts designed by and images taken by Eden Hensley Silverstein for The Road to the Good Life.