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Showing posts with the label editorial calendar

Embracing Change

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June is going to be a pretty exciting month here at The Station. A few projects that I've been working on behind the scenes are all happening: career moves; offline events; branding tweaks.     After making the decision to go to Alt Summit SLC last August, I've done a lot of work defining my goals and polishing this blog to reflect and support those goals. You may have been wondering what progress I've been making towards my goals.     You might remember that in December, I left a company I'd worked at for over four and a half years to go out on my own. Here's my career update: today I'm going to be joining a Montreal-based technology company.   Hosting and Teaching a Thai Cooking Class The second update/announcement is that I'm finally going to be teaching Thai cooking in California. (For those who don't know, when I lived in Austin I helped a chef open a Thai restaurant and as part of his branding, ghost wrote a Thai cookbook and developed and...

Let's Get Organized for 2013!

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January was a busy a month. First preparing for Alt Summit SLC, attending Alt, and then beginning to follow up with everyone from Alt. One project that I began before Alt in anticipation of collaborating with other bloggers is now complete: the 2013 editorial calendar for this blog.     First let me say, developing an editorial calendar is hard. When you work for a company, it's easier. Why? With the exception of a couple of months in the summer, there are monthly webinars. The webinar topic becomes a main theme for the blog (as well as the newsletter). Product launches and posts about specific events you're exhibiting at then get added. Voila! You're pretty much done. If you only have bandwidth to post regularly once a week, the day you regularly post is dedicated to educational materials and you chose another day of the week to feature current events (product launches, events, news stories, and so on).   Okay, back to the subject at hand -- the editorial calendar for...

Sunday Sayings: About Luck

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Last week at Alt Summit secret sauces and magic formulas were revealed. Speakers paused for effect, audience members raised their pens and scribbled away. Curious why some content creators are successful and others aren't? Hint: It's not luck.     " I believe luck is preparation meeting opportunity. If you hadn't been prepared when the opportunity came along, you wouldn't have been 'lucky.' " -  Oprah   For Meg Keene of A Practical Wedding , the secret sauce is this: working and working and working. The best part? Everyone can do that.   For Chris Gardner of Man Made DIY , there is a magic formula: publish consistent content. How do you do that? With an editorial calendar. Consistent content shows new readers that they will get more of the content they came to your site for in the first place.   The other benefit of an editorial calendar? According to Helen Jane of Federated Media and HelenJane.com , you're more likely to be creative, to have ...