Sunday, January 06, 2013

Sunday Sayings: Think big. Move fast. Take a chance.

Any time I need inspiration, I dust off my branding collage that I created after reading one of my all time favorite books, Tom Peter's The Brand You 50: Or Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (affiliate link), for the first time.

Eden: The Brand c.2001


What is it that makes you unique?

When you apply to business schools, you need to explain who you are and why a school needs you as succinctly as possible. You need an elevator pitch, a story with a hook. So, I read Tom Peter's book to help with my applications to business schools for my MBA.

For my entrance essays and interviews, I wanted to present a consistent image that showcased my uniqueness and provided examples of success based on that uniqueness. I created a branding collage to help me focus and to ensure consistent interactions.

I later used my branding collage when I launched Words 'n More, my own content marketing and strategy consulting business.

As I've jumped back into my own business -- content, conversations, and experiences for creatives and technology evangelists -- it was time to see if my core brand needed updating. (It didn't.)

Finding Your Core Brand

Take the challenge now. Grab a pen and piece of paper, or open a note on your smartphone.

In 15 words or less, three words if you're ambitious, what strengths are valuable to those around you?

For a little more guidance, read Tom Peter's 1997 Fast Company article, The Brand Called YOU.

My Marketing Philosophy

My marketing philosophy:

  • Simplify. Explain what you do and why in words and pictures a six year old can understand.
  • Amplify. Share your message everywhere -- in person, online, in print, on the phone, through Twitter, and so on -- consistently.
  • Qualify. Identify who you want to be with. You can't be everything for everyone. Choose the people who benefit most from what you offer.

My Mantra for 2013

I was once asked to explain how a watch worked in words a six year old would understand. Six year olds can understand 20,000 to 24,000 words; they use an average of 2,000 to 5,000 words when they speak or write. I try to keep this in mind when creating stories and developing conversations for my clients. It also guides the words I use for Gates' wall; this week I pulled seven words from my 2001 branding collage:

Think big. Move fast. Take a chance.

What's your mantra?
genuinely eden

Credits: All layouts designed by and images taken by Eden Hensley Silverstein for The Road to the Good Life.

DISCLOSURE: This post contains an affiliate link, followed by (*affiliate link). I feature products that I own or that I am considering purchasing. All opinions presented are my own.