Diving Deeper: Understanding A Measure of Your Online Influence
Since becoming aware of how online work reputation could impact bonuses as well as potentially the jobs you can apply to and interview for , I've started paying attention to my online influence scores. I've also been rethinking a strategy of multiple accounts focusing on one topic over a single account that touches on multiple subjects. Pinnable image here The two metrics for online influence that have been in the news recently are Klout and PeerIndex ( Wall Street Journal , Forbes , Inc. ). (Prior to these metrics, I monitored my influence with socialmention and Grader.com from Hubspot . There are other tools as well, for example, Twitalyzer ( shutdown 9/23/2013 ) and Crowdbooster .) Whether you agree or disagree with the accuracy of these tools, scoring systems based on your visible actions and results are not going away (see In Defense of Klout Measurment for Social Media Influence by Neal Schaffer of...